About Sophie Freeston - Creative Designer & Visual Storyteller

PORTFOLIO

Chubb Insurance + Scotia Bank Coverage Plan

  • Paid 6 month internship
  • fully prototyped and responsive flows for user experience with multiple services for Chubb Insurance
  • collaboration with the branding, legal, and development teams

The Art of Learning Liquor Experience

  • Senior Capstone project
  • fully prototyped and responsive flows that takes the user through the process of distilling liquor and bartending
  • this digital experience includes step by step lessons and  a menu of recipes to show off all you’ve learned

 Social Media Content Creation

  • Senior Capstone project
  • Organized a campaign strategy using marketing insights and analytics
  • Photographed, edited, and designed content for a social media campaign to advertise The Art of Crafting Cocktails

EXHIBITION WALL DESIGN

The Objective of this Exhibit is to inspire creatives in college to push the boundaries and embrace innovation in their studies... and beyond!

CONCEPT

Using the visual identify of Toy Story to illustrate the larger than life impact of Pixar Studios, the wall is designed as a large film reel. Important moments are displayed as scenes of a movie, as it guides the viewer through learning about the true story that lead to Toy Story.

BOOK DESIGN

physical and digital collage work using photocopied pages of the text from the book and books from the year of the letter.

CONCEPT

The visual concept is based on the idea of finding old letters piled on top of each other, conveying the feeling of reading something not addressed to you and putting the pieces together as you go through the material.

MAGAZINE DESIGN

Magazine spreads designed for the article “Why You Should Care About Vegan Beauty”

CONCEPT

“SHOUT!” Magazine brings attention to topics focused on change and awareness. The spreads are designed to mimic the growth of “nature beauty”, through the appearance of plants growing onto the page.

PACKAGE DESIGN

The Body Set is designed to create a luxurious experience of self care with floral relaxation, includes a body scrub, body wash, and body soap
 

CONCEPT

The packaging set is designed to give the illusion of the products floating in water.

MOTION GRAPHICS

Create a motion-rich brand for the niche TV Channel.

CONCEPT

“MUSE" TV Channel is a nostalgic based brand delivering movies and shows from 1990-2010.

MERRILL'S BARBEQUE 

  • Logo Design for Merrill’s Barbeque
  • Deliverables: illustration logo, word mark, and initial logo. 

THE ART OF CRAFTING COCKTAILS 

  • Senior Capstone Project
  • Wordmark lock up 

THE BODY SET

  • Package Design brand asset
  • Wordmark lock up 

PERSONAL LOGO

  • Innitial Logo Design for personal branding use 

MUTTER MUSEUM

  • Logo Design for re-branding project for the Mutter Museum
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